Moving seats, wind, rain, and flying popcorn are making "The Odyssey" in 4DX a social media attraction.

A few weeks back, I left a screening of Twisters in 4DX (a multi-sensory experience in which your seat moves, water sprays in your face, wind whips your hair, and flashing lights mimic lightning) ...

I saw the viral screenings of The Odyssey in 4DX and knew I had to try it for myself — but what I didn't expect was to think ...

Imagine not realizing you're about to get shaken and sprayed with water for three hours before walking into a 4DX IMAX ...

Even though everyone in the cinema knew it was coming, when the tornado hit we felt in our whole body. We braced ourselves against the vibrations as our seats began to shake but we knew things were ...

In George Miller’s new Mad Max film “Furiosa,” a red paint flare explodes and casts the theater screen in a saturated crimson cloud. Feet away, among the rows of gyroscopic 4DX chairs, plumes of fog ...

SAN ANTONIO — "Twisters" is a breakout summer hit, having humbled box office forecasters with an $80.5 million opening in North America—one of the biggest success stories of the blockbuster season ...

Christopher Nolan made "The Odyssey" with IMAX 70mm theaters in mind. But if you can't score tickets, which format should you ...

I was a 4DX virgin until Superman popped my cherry. Although “popped” doesn’t quite do the experience justice, since, in truth, I was shaken, shuddered, juddered and just plain rocked until my cherry ...