Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Katseye, the multinational girl group formed through Hybe and Geffen's Dream Academy, stars in Gap's viral 'Better in Denim' campaign. From charting singles to fashion takeovers, here's everything you ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

Gap dropped an 'inclusive' jeans ad featuring the girl group KATSEYE after the Sydney Sweeney 'good genes' American Eagle ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...

Gap isn't the first brand to jump on the Sydney Sweeney/American Eagle bandwagon. Old Navy has already released a subtle ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

Gap’s viral denim ad starring Katseye, which social media users have praised for its diversity, comes weeks after American ...